Sexism In The Workplace

7:14 AM

Women leaders find ways to announce I want to be the boss 
and make it happen. But sexism in business is a real 
stumbling block that needs to be addressed.

elke govertsen maalode vproud

What You Should Know About Women Leaders 


Sexism in the workplace isn't a new topic, but the angle of calling out work issues for women for exactly what they are sure is fresh and new. On VProud there's a phenomenal video and conversation pointing out what women leaders face, especially women who run startup companies. Elke Govertsen, CEO of Mamalode Magazine, reflects on the video and peels a layer off of the startup experience so we can all take a direct look at what it's like to be a woman asking for funding from (mostly) men. Take a look at Elke's thoughts on what she calls Scraptitude and the wealth of inspiring leaders around us and, if you dare, share the conversation with those around you. Like anything else we want to change, we need to start by naming sexism in business and discussing it.

—The VProud Team

women leaders

Founder Ladies Gets It Right 

In Just The Right Way

By Elke Govertsen for VProud


Sexism in tech and funding is very, very real, and it hurts everyone—consumers, founders, and the funders themselves.

Entrepreneurs are a scrappy bunch. I have often said I want to create a test called the Scraptitude Test. Basically it is an unsolvable maze. Put folks in it. Some will bumble around forever lost. Some will immediately see the futility and quit. Entrepreneurs however will stick with it and make it into something. They will blow it up for parts. Sell the maze itself.  Sell ads inside the maze. Find the value.

Female entrepreneurs achieve an entirely different level of Scraptitude.

So many women-led businesses struggle to get financing. They can push harder and get it eventually, but along the way time was wasted and often even worse, talent was wasted. Often what is cited as the root is the lack of pitching by female founders, but it is a deeper problem. Many women aren’t pitching because of a lack of willingness to work 10 zillion times harder to get funded at a lesser valuation. This cycle keeps many female founders bootstrapping far too long.

The Founder Ladies video is so damn great—especially the end because at the end of the day (and the video) the sexist VC is the one who looses out.

I love that this video adopts the ultimate Dude-You-Missed-Out ballad. I love that it’s a smart way to tell the story of a struggle. I love that they dance out a nice big F-you.

Not all VC carry this bias but the statistics don’t lie—it is a huge problem. We all must continue to demand changes and opportunities. It’s good practice and it’s very good business.


If you don’t know them yet, learn about Heidi Roizen, Lisa Stone, Nelly Yupsovia, Cindy Gallop, Lisa Maki. These are role models and stories we all need to hear, see and feel. If you are looking for the next round of heroes, look to the Fortune’s Most Powerful Women list and wonder—who is next? Without a doubt, she is out there, busting ass. You can’t miss her, but you can miss the opportunity.


elke govertsen female leaders
About the author: Elke Govertsen is the CEO and founder of Mamalode, dubbed "America's BEST parenting magazine" by none other than Lisa Stone CEO of BlogHer. Elke was named one of Origin Magazine's Top 100 Creatives and has been featured in Real Simple, Forbes.com, Huffington Post and is a contributor to Godaddy's Garage. She could weld before she could drive. She is at her best when being creative. At her worst when hungry. Follow Mamalode on Facebook and Twitter and join Elke's honest conversations on VProud.



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"If you liked it then you should have put a sheet on it." 
For female tech founders, the struggle is real.

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